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Macy’s Is Moving Toward the Future of Retail With RFID and Artificial...
Macy’s is once again leading the charge into the future of retail. Earlier this year, Macy’s announced that it was expanding its use of item-level RFID technology to increase the accuracy of its...
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Instagram Stories Might Be Good for Snapchat and Great for Marketers
As I pointed out in a post last month, Snapchat has been experiencing healthy growth and has become a major player in the competition to get the most users and, ultimately, more marketing dollars...
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A New Year’s Resolution to Read More Books With the OverDrive and Libby Apps
Last year, I read a total of eight books. But, eight just isn’t enough. The problem that I have is that I like to read part of a book, then think about it for a while before moving on. That takes time....
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How Smartphones Will Influence the Future of Visual Merchandising and Store...
It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in...
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Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online
It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using...
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32 Things to Watch in 2019 and Beyond
As I write about each year, success in business often requires predicting what potential challenges and opportunities the business will face on the road ahead. Currently, we don’t have an app that will...
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The Rise of Podcast Consumption and Why It’s Important for Your Business
Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on....
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Ignoring Your Potential Customers With Disabilities Will Affect Your Bottom Line
According to the Centers for Disease Control and Prevention, “61 million adults in the United States live with a disability.” Let that sink in for a minute. About one in four adults in the United...
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45 Things to Watch in 2020 and Beyond
It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to...
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Why Now Might Be the Time to Use Tik Tok to Promote Your Brand
Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned...
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